Hi, lovely! My name is Aileen, your Branding Coach and owner of Yoga Brand Building. I am also a yoga teacher, but before that I was in Advertising for 10 years.
I rose up in this highly competitive and stressful industry from graphic designer to Art Director - but not on my drawing skills!
What I had was an acute ability to empathise with my clients and tease out what they really needed beyond what they say they want. Listening and conceptualising were my strongest talents.
I love the energy, creativity and vibe of the Advertising industry. However, the stress is high and burn-out at an early age is so common.
When my husband and I move to Australia, we had an unexpected miracle - a bouncing baby boy! So while the creative scene called to me, I gladly said no to focus on the more nurturing aspects of life.
I got to do a short stint in the Recruitment field as an Account Manager - managing clients and on-hire employees...you know the deal. I'd say that moment in my career life was a blip! But it did underpin a strong value and work ethic I have - I can't sell something I don't believe in, and this coming from someone who was in ADVERTISING for ten years!
Anyway...ENTER - YOGA!
I always wanted to learn, for personal reasons, and eighteen years ago, I did! After another decade of personal practice, the teaching bug finally bit so hard and deep that I finished both my 500-hour YTT and a further 120-hour Masters in Yoga at the same time! You heard (or read) right, at the same time. Half way through one, I started the other.
I developed my own sequencing system and have been offering pre-recorded classes and courses on my yoga teaching website Madyogi.net
I love teaching yoga. But I guess the creative in me has been left out in the cold for too long! What better way to bring my Art Directing skill set with yoga teaching together than to help my fellow teachers with their brand identity woes.
Starting a business is difficult. Even if, in the wake of Codiv-19, you decide to return to contracting or employment with a studio, health club or gym or if you want to pursue this adventure of having your own teaching business, having a solid brand will always work in your favour.
What if you've already started?
It's always good practise to give your brand a review and a refresher. Big brands do this on a regular basis, all the way to new packaging, even.
I am committed to helping yoga teachers formulate a unique brand identity that aligns with who they are, what they offer and who they serve.
To be clear - I won't design it for you. I'll Art Direct for you.
I'll coach you on understanding and unlocking the framework of your brand identity with my 4 Keys of Branding© so that what you create or ask a designer to create for you aligns with your purpose and your tribe.
I want to end this introduction with this: Because my purpose is to help you, I don't want to just give you articles to read. Sometimes inspiration hits and sticks. But to make sure it does, I'm going to give you small tasks in every blog - HOMEWORK!!!
Just like we practise our vinyasa, pranayama, meditation and all that on a regular basis, building your brand, specially if you're starting or want to re-brand, also requires practise.
Comentários